Claude AI Training for E-commerce
An online store needs to continually produce product pages, customer responses, emails and translations. Claude AI handles that volume of text in your brand's voice so your team can focus on product and sales.
5 concrete use cases
Each use case is developed in the workshop using your own documents.
- 1
Product descriptions
Claude drafts unique, structured product descriptions from technical specifications. You maintain consistent brand tone across the entire catalog.
Example prompt Given these specifications of an LED desk lamp, write a product description: a 60-character title, 3 bullet-point benefits, a 120-word description and a 150-character meta description.
- 2
Customer support
Claude prepares accurate responses about shipping, returns or products based on your policies. The team validates them before sending.
Example prompt A customer says their order is marked as delivered but they haven't received it. Using our attached policies, write an empathetic response outlining the steps they should take.
- 3
Email marketing
Claude writes subject lines, content and variants for your campaigns. You can test different approaches without starting from scratch.
Example prompt Write an abandoned cart email for a tea shop: 3 possible subject lines, an 80-word body and a call to action, without using false urgency.
- 4
Review analysis
Claude groups reviews by theme and highlights recurring issues. You quickly spot what needs improvement.
Example prompt Here are 150 exported reviews. Classify them by theme (product, shipping, packaging, support), summarize the 3 most frequent complaints and propose one action for each.
- 5
Catalog translation
Claude translates and adapts your listings for other markets while preserving tone and keywords. A native review is recommended for key pages.
Example prompt Translate these 5 product listings into French for the French market, adapting units and tone, and suggest the most natural primary keyword for each listing.
What the training includes
Assessment
A conversation to identify the tasks where Claude will save your team time and set priorities.
Team training
Hands-on workshops using your real cases: craft effective prompts, review results and understand limitations.
Claude configuration
Creation of your Projects, custom instructions and industry-ready templates.
Follow-up
Regular sessions to answer questions, adjust templates and consolidate new habits.
Formats and pricing
Workshop
Half day or full day
A practical training to make the team self-sufficient in the essential uses of Claude in your sector.
€790 excl. VAT half day · €1,290 excl. VAT full day
Up to 12 participants, on site in Madrid or online.
- Most popular
Turnkey Claude deployment
Assessment, training and configuration
Assessment, team training and full Claude configuration: Projects, instructions and industry templates.
From €2,900 excl. VAT
Up to 5 users, then €150 excl. VAT per additional user. Diagnostic, setup, 2 workshops and documentation.
Monthly follow-up
Ongoing support
A monthly session to adjust templates, train new hires and explore new uses.
€490 excl. VAT / month
3-month commitment, then cancel any time.
Not sure yet? Book a 60-minute consultation (€120 excl. VAT), deducted from your deployment if signed within 30 days. Or start with the free 30-minute diagnostic. Book the diagnostic
Your trainer
Thierry Gustin
- Author of the Amazon bestseller 'The Claude AI Bible', translated into several languages
- 31,700 followers on LinkedIn
- Creator of two SaaS companies
- 10 years of experience in SEO
Frequently asked questions
How can AI be used in e-commerce?
AI is used for product descriptions, customer support, email marketing, review analysis and translation. Claude writes in your brand's voice and the team reviews and publishes. You handle more volume without losing quality.
¿Es seguro Claude AI para los datos de los clientes?
Claude se puede usar con seguridad si eliges el plan adecuado y fijas normas claras. Según las condiciones de Anthropic, las conversaciones de los planes profesionales (Team, Enterprise) no se usan por defecto para entrenar los modelos. En la formación definimos qué se puede compartir, en especial your customer and order data, y cómo anonimizar el resto.
¿Cuánto tiempo se tarda en formar a un equipo?
Con un taller de media jornada o una jornada el equipo ya es autónomo en los usos esenciales. El despliegue completo (configuración de Claude, plantillas del sector) se hace después en pocas semanas según el tamaño del equipo. El seguimiento mensual consolida las prácticas.
Are AI-written product descriptions good for SEO?
Yes, if they are unique, accurate and reviewed. The risk is generic, identical texts across listings. You learn to provide Claude with your real data and a template that requires information useful to the buyer.
¿Hacen falta conocimientos técnicos?
No, no hace falta ningún conocimiento técnico. La formación parte de vuestras tareas diarias y se hace en la interfaz de Claude, sin programar. Si sabes escribir un correo, sabes usar Claude.
¿Claude o ChatGPT para online stores?
Los dos sirven, pero Claude destaca en la redacción cuidada, el análisis de documentos largos y el trabajo con Projects. Por eso la formación se centra en Claude para online stores. Si tu equipo ya usa ChatGPT, los métodos que enseñamos también se aplican.
Can Claude respond directly to my customers?
Claude prepares the responses, but we recommend someone on the team validate them. If you want more automation, the training presents the options and their limits depending on your tools.
¿Cuánto cuesta la formación?
El precio depende del formato: taller, despliegue llave en mano o seguimiento mensual, detallados en la sección Formatos y tarifas. El diagnóstico gratuito de 30 minutos sirve para elegir el formato adecuado antes de comprometerte. La formación puede bonificarse a través de FUNDAE según el proyecto.
Let's talk about your team
In 30 minutes we will identify the initial Claude use cases that are useful for your business.