Claude AI training for marketing agencies and freelancers
Agencies and freelancers already commonly use AI, but in a fragmented way and without a common method. This training goes further: Claude configured per client with Projects, instructions and skills, coherent content production and visibility in AI engines.
5 concrete use cases
Each use case is developed in the workshop using your own documents.
- 1
Advanced Claude: Projects, instructions, skills
We set up a Project per client with their style guide, documents and guidelines. The whole team produces with the same context and the same level of quality.
Example prompt You are the copywriter for the brand [CLIENTE]. Always use the editorial guide and the buyer personas from the Project. Before drafting, ask me 3 questions if the briefing is incomplete.
- 2
Content at scale
Claude turns a main piece of content into posts, newsletters and short scripts. Produce more without losing consistency of tone.
Example prompt From this 1.500-word article, create 5 LinkedIn posts in different styles, a 200-word newsletter and 3 short video scripts of 30 seconds.
- 3
Reports for clients
Claude turns your data exports into a commented, readable report. You add the strategic analysis.
Example prompt Here is the export of Google Ads and Meta results for the month. Draft a one-page report: milestones, what worked, what didn't and 3 recommendations.
- 4
Workflow automation
We identify the agency's repetitive tasks and create templates and prompt chains. Briefings, minutes and reviews are standardized.
Example prompt Convert this client meeting minutes into: a task list with owner and due date, a summary email to the client and open questions to clarify.
- 5
GEO: visibility in AI
GEO consists of getting ChatGPT, Claude or Perplexity to cite a site. We show how to structure content and data for your clients.
Example prompt Analyze this service page and propose improvements so that AI engines cite it: direct-answer block, questions in H2, structured data and verifiable facts.
What the training includes
Assessment
A conversation to identify the tasks where Claude will save your team time and set priorities.
Team training
Hands-on workshops using your real cases: craft effective prompts, review results and understand limitations.
Claude configuration
Creation of your Projects, custom instructions and industry-ready templates.
Follow-up
Regular sessions to answer questions, adjust templates and consolidate new habits.
Formats and pricing
Workshop
Half day or full day
A practical training to make the team self-sufficient in the essential uses of Claude in your sector.
€890 excl. VAT half day · €1,490 excl. VAT full day
Up to 12 participants, on site in Madrid or online.
- Most popular
Turnkey Claude deployment
Assessment, training and configuration
Assessment, team training and full Claude configuration: Projects, instructions and industry templates.
From €3,600 excl. VAT
Up to 5 users, then €150 excl. VAT per additional user. Diagnostic, setup, 2 workshops and documentation.
Monthly follow-up
Ongoing support
A monthly session to adjust templates, train new hires and explore new uses.
€590 excl. VAT / month
3-month commitment, then cancel any time.
Not sure yet? Book a 60-minute consultation (€120 excl. VAT), deducted from your deployment if signed within 30 days. Or start with the free 30-minute diagnostic. Book the diagnostic
Your trainer
Thierry Gustin
- Author of the Amazon bestseller 'The Claude AI Bible', translated into several languages
- 31,700 followers on LinkedIn
- Creator of two SaaS companies
- 10 years of experience in SEO
Frequently asked questions
How to use AI in a marketing agency?
AI is used to produce content, prepare reports, standardize workflows and work on GEO. The key is to configure Claude per client with Projects and instructions. The agency retains strategy and final validation.
¿Es seguro Claude AI para los datos de los clientes?
Claude se puede usar con seguridad si eliges el plan adecuado y fijas normas claras. Según las condiciones de Anthropic, las conversaciones de los planes profesionales (Team, Enterprise) no se usan por defecto para entrenar los modelos. En la formación definimos qué se puede compartir, en especial your clients' confidential data and documents, y cómo anonimizar el resto.
¿Cuánto tiempo se tarda en formar a un equipo?
Con un taller de media jornada o una jornada el equipo ya es autónomo en los usos esenciales. El despliegue completo (configuración de Claude, plantillas del sector) se hace después en pocas semanas según el tamaño del equipo. El seguimiento mensual consolida las prácticas.
What is GEO and how is it applied?
GEO (Generative Engine Optimization) aims to have AI engines like ChatGPT, Claude or Perplexity cite a site. It is applied through direct answers, clear structure, structured data and verifiable facts. It is the natural evolution of SEO.
¿Hacen falta conocimientos técnicos?
No, no hace falta ningún conocimiento técnico. La formación parte de vuestras tareas diarias y se hace en la interfaz de Claude, sin programar. Si sabes escribir un correo, sabes usar Claude.
¿Claude o ChatGPT para marketing agencies and freelancers?
Los dos sirven, pero Claude destaca en la redacción cuidada, el análisis de documentos largos y el trabajo con Projects. Por eso la formación se centra en Claude para marketing agencies and freelancers. Si tu equipo ya usa ChatGPT, los métodos que enseñamos también se aplican.
What are Claude's Projects and skills?
Projects are spaces where Claude stores documents and instructions for a topic or client. Skills are reusable abilities you teach it for specific tasks. Together they avoid having to explain the context in every conversation.
¿Cuánto cuesta la formación?
El precio depende del formato: taller, despliegue llave en mano o seguimiento mensual, detallados en la sección Formatos y tarifas. El diagnóstico gratuito de 30 minutos sirve para elegir el formato adecuado antes de comprometerte. La formación puede bonificarse a través de FUNDAE según el proyecto.
Let's talk about your team
In 30 minutes we will identify the initial Claude use cases that are useful for your business.