Claude AI training for real estate agencies
At a real estate agency, agents spend a large part of the day writing: listings, follow-ups, viewing reports and replies to portal leads. Claude AI drafts those first versions from your notes, so the team can focus on showing properties and closing deals.
5 concrete use cases
Each use case is developed in the workshop using your own documents.
- 1
Portal-optimized listings
Claude turns the property sheet and your visit notes into a clear listing tailored for Idealista or Fotocasa. You choose the tone and verify every detail before publishing.
Example prompt These are the features of a 3-bedroom, 85 m² apartment with a terrace and my visit notes. Write a 150-word listing for Idealista, with a catchy title, without exaggeration, and tell me which details I should verify.
- 2
Follow-up with buyers and owners
From a contact's history, Claude proposes a personalized follow-up message. You can prepare the week's follow-ups in a short time.
Example prompt This owner hasn't replied in 10 days after proposing a price reduction. Draft a cordial email that reminds them of the feedback from viewings and proposes a call.
- 3
Viewing reports
Dictate or jot down your impressions after a viewing and Claude turns them into a clean report for the owner. The format is always the same.
Example prompt Here are my notes from 3 viewings at the chalet on Olmo Street. Draft a report for the owner: strengths, objections heard and recommendations, in a professional tone.
- 4
Reasoned valuations
Claude structures your valuation from the comparables you provide. It writes the arguments; the figures remain your responsibility.
Example prompt With these 5 comparable sales I provide and the property's characteristics, draft a reasoned valuation for the owner, with a justified price range and the factors that influence the price.
- 5
Replies to emails and portal leads
Portal leads often repeat the same questions. Claude prepares precise replies from the property sheet, which you validate before sending.
Example prompt This is a lead received via Idealista and the property's listing. Draft a brief reply that answers their questions, proposes two visit times and asks about their financing.
What the training includes
Assessment
A conversation to identify the tasks where Claude will save your team time and set priorities.
Team training
Hands-on workshops using your real cases: craft effective prompts, review results and understand limitations.
Claude configuration
Creation of your Projects, custom instructions and industry-ready templates.
Follow-up
Regular sessions to answer questions, adjust templates and consolidate new habits.
Formats and pricing
Workshop
Half day or full day
A practical training to make the team self-sufficient in the essential uses of Claude in your sector.
€790 excl. VAT half day · €1,290 excl. VAT full day
Up to 12 participants, on site in Madrid or online.
- Most popular
Turnkey Claude deployment
Assessment, training and configuration
Assessment, team training and full Claude configuration: Projects, instructions and industry templates.
From €2,900 excl. VAT
Up to 5 users, then €150 excl. VAT per additional user. Diagnostic, setup, 2 workshops and documentation.
Monthly follow-up
Ongoing support
A monthly session to adjust templates, train new hires and explore new uses.
€490 excl. VAT / month
3-month commitment, then cancel any time.
Not sure yet? Book a 60-minute consultation (€120 excl. VAT), deducted from your deployment if signed within 30 days. Or start with the free 30-minute diagnostic. Book the diagnostic
Your trainer
Thierry Gustin
- Author of the Amazon bestseller 'The Claude AI Bible', translated into several languages
- 31,700 followers on LinkedIn
- Creator of two SaaS companies
- 10 years of experience in SEO
Frequently asked questions
How to use AI in a real estate agency?
AI is mainly used for writing: listings, follow-ups, viewing reports and replies to leads. The agent provides the data, Claude drafts an initial version and the agent reviews and sends it. AI does not replace viewings or negotiations.
¿Es seguro Claude AI para los datos de los clientes?
Claude se puede usar con seguridad si eliges el plan adecuado y fijas normas claras. Según las condiciones de Anthropic, las conversaciones de los planes profesionales (Team, Enterprise) no se usan por defecto para entrenar los modelos. En la formación definimos qué se puede compartir, en especial data on owners, buyers and listings, y cómo anonimizar el resto.
¿Cuánto tiempo se tarda en formar a un equipo?
Con un taller de media jornada o una jornada el equipo ya es autónomo en los usos esenciales. El despliegue completo (configuración de Claude, plantillas del sector) se hace después en pocas semanas según el tamaño del equipo. El seguimiento mensual consolida las prácticas.
Can Claude write listings for Idealista?
Yes, Claude writes listings adapted for Idealista or Fotocasa from the property sheet. In the training we create a template that reminds it which details to include, and you learn to review the text before publishing.
¿Hacen falta conocimientos técnicos?
No, no hace falta ningún conocimiento técnico. La formación parte de vuestras tareas diarias y se hace en la interfaz de Claude, sin programar. Si sabes escribir un correo, sabes usar Claude.
¿Claude o ChatGPT para real estate agencies?
Los dos sirven, pero Claude destaca en la redacción cuidada, el análisis de documentos largos y el trabajo con Projects. Por eso la formación se centra en Claude para real estate agencies. Si tu equipo ya usa ChatGPT, los métodos que enseñamos también se aplican.
Does AI help manage portal leads?
Yes, Claude prepares replies to portal leads in seconds from the property sheet. The agent adjusts them and sends them from their usual tool, without changing how they work.
¿Cuánto cuesta la formación?
El precio depende del formato: taller, despliegue llave en mano o seguimiento mensual, detallados en la sección Formatos y tarifas. El diagnóstico gratuito de 30 minutos sirve para elegir el formato adecuado antes de comprometerte. La formación puede bonificarse a través de FUNDAE según el proyecto.
Let's talk about your team
In 30 minutes we will identify the initial Claude use cases that are useful for your business.